We are Will and Sarah, the current custodians of Elm Grove, a sixth-generation family farm in Otago, New Zealand. We live here with our three children Sophie, Charlie and Jonty. That makes our process not just ethical but personal.
Every product we create is small-batch, intentional and developed in collaboration with skin specialists to support skin prone to dryness, sensitivity or environmental stress.
We bring the same attention to detail and integrity to our formulations that we bring to our family life. That's why every formula is clinically tested for skin compatibility, so you can trust it's gentle enough for the ones you love most.
Clinically Proven Care
Dermatologically tested on sensitive skin
Paediatrician tested for safety and skin compatibility
Classified as non-irritant under EU cosmetic safety standards
Elm Lab began with a need close to home. When Charlie experienced recurring eczema as a baby, we searched for something gentle, nourishing and grounded in nature. Knowing the extraordinary role colostrum plays in early life, we chose to harness this natural wonder to share its skin conditioning benefits more widely.
Every Elm Lab formula is dermatologically tested on sensitive skin, classified as non-irritant under EU cosmetic safety standards and our baby range is paediatrician tested for safety and skin compatibility, because we believe care should be proven, not just promised.
Colostrum contains naturally occurring bioactive compounds that help nourish and hydrate the skin, especially when it feels dry or sensitive. As parents ourselves, we understand the desire to comfort and care for those we love.
By blending science, nature and art, we've created a product inspired by thousands of years of biological wisdom. And now, it's yours.
Clean, Skin-Compatible Formulations
Up to 97% natural origin ingredients (ISO 16128)
No parabens · No sulfates · No synthetic dyes
Ethically sourced A2 colostrum from our sixth-generation family farm in Otago, New Zealand
At Elm Lab, A2 colostrum isn't just an ingredient, it's a reflection of how we care. We only collect what's naturally left over, after the calves have received everything they need.
It's a quiet kind of stewardship, shaped by generations of farming and a deep respect for nature's rhythms. Our cows graze freely on pasture we grow ourselves and every decision we make, from soil to skincare, is guided by balance, patience and integrity.
